Search Results for: Rural Marketing In India

Rural Marketing as a separate discipline in management teaching has emerged recently. The growing importance of the subject has been well realized by the market

Rural Marketing-Environment, Problems And Strategies, Attempts To Rectify The Lacunae Of A Near Total Absence Of Any Comprehensive Text On Rural Marketing. This

Rural Marketing In Indian Context Assumes Greater Importance As A Wind Of Change Is Blowing Form Three Angles Firstly, Changing Rural Scene Towards Development