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This is a practical how-to guide to what marketers need to know about defining, segmenting and targeting business markets: assessing customer needs; gauging the
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This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to a
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This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical gu
