Words that Sell

Words that Sell
Author :
Publisher : McGraw-Hill Companies
Total Pages : 140
Release :
ISBN-10 : 0809247992
ISBN-13 : 9780809247998
Rating : 4/5 (92 Downloads)

Book Synopsis Words that Sell by : Richard Bayan

Download or read book Words that Sell written by Richard Bayan and published by McGraw-Hill Companies. This book was released on 1987 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A thesaurus that works as hard as you do . . . you'll wonder how you ever managed without it." -- Advertising Age Listing more than 2,500 high-powered words, phrases, and slogans, Words That Sell is the ultimate reference for anyone who needs instant access to the key words that make the difference in selling. Arranged by category for handy reference, it covers everything from "snappy transitions" to "knocking the competition," from "grabbers" to "clinchers." There are 62 ways to say "exciting" alone; 57 variations on "reliable"! Whether you are selling ideas or widgets, Words That Sell guarantees the expert sales professional an expanded, rejuvenated repertoire and the novice a feeling of confidence. Features: Cross-referencing of word categories to stimulate creative thinking Advice on targeting words to your specific market Tips on word usage A thorough index A concise copywriting primer A special section on selling yourself The first real improvement to the thesaurus since Roget, Words That Sell is an indispensable guide to helping you find great words fast.


Words that Sell Related Books

Words that Sell
Language: en
Pages: 140
Authors: Richard Bayan
Categories: Business & Economics
Type: BOOK - Published: 1987 - Publisher: McGraw-Hill Companies

DOWNLOAD EBOOK

"A thesaurus that works as hard as you do . . . you'll wonder how you ever managed without it." -- Advertising Age Listing more than 2,500 high-powered words, p
Advertising: Using Words as Tools for Selling Second Edition
Language: en
Pages: 131
Authors: Ruta Kalmane
Categories: Education
Type: BOOK - Published: 2012-03-07 - Publisher: Lulu.com

DOWNLOAD EBOOK

Today advertising is merely just a provision of descriptive information about certain goods and services. Advertising has developed over years becoming a manipu
The Big Book of Words That Sell
Language: en
Pages: 0
Authors: Robert W. Bly
Categories: Business & Economics
Type: BOOK - Published: 2019-09-10 - Publisher: Skyhorse

DOWNLOAD EBOOK

The language you need to sell and succeed, from America’s top copywriter. Robert W. Bly is a self-made multi-millionaire and brings in six figures of sales an
How to Say It: Business to Business Selling
Language: en
Pages: 173
Authors: Geoffrey James
Categories: Business & Economics
Type: BOOK - Published: 2011-12-06 - Publisher: Penguin

DOWNLOAD EBOOK

There are approximately 35 million business to business sales reps in the country selling everything from books and computers to furniture and flooring. They kn
Selling Words
Language: en
Pages: 256
Authors: R. George Wright
Categories: Law
Type: BOOK - Published: 1997-08-01 - Publisher: NYU Press

DOWNLOAD EBOOK

All of us grumble, from time to time, about the ever-increasing commercialization of American life. Whether in the form of overt corporate sponsorship—as evid