Search Results for: Social And Environmental Issues In Advertising

In the past few decades, attention has turned to the need to apply commercial marketing concepts, knowledge, and techniques to promote goods, services, and acti

In today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although

Social marketing takes key marketing principles and applies them to campaigns and efforts to influence social action. In Social Marketing to Protect the Environ

Since the late 1980s, green consumerism has been hailed in the West as an efficient solution to environmental problems. However, Chinese consumers have been slo

The United States is among the wealthiest nations in the world, but it is far from the healthiest. Although life expectancy and survival rates in the United Sta