Search Results for: Social Communication In Advertising

Now available in a significantly updated second edition featuring two new chapters, Social Communication in Advertising remains the most comprehensive historica

Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains

Fourth edition revised by Kyle Asquith

Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the ex

Is it possible that consumers exploit advertising even more so than advertising exploits and influences our culture? Author Jib Fowles argues that consumers loo