Search Results for: Social Influence And Consumer Behavior

This collection of innovative essays examines the effects of social influence on consumer behavior processes and outcomes. The research focus is on social and c

This forward-looking volume examines the role of social influence--including social media--in creating and fostering sustainable consumer behavior. Using the co

The Oxford Handbook of Social Influence restores this important field to its once preeminent position within social psychology. Editors Harkins, Williams, and B

This book stands out from other books on the topic of influence. Most books on influence or persuasion select authors to focus on subsets of theoretical issues

In the last two years, consumers have experienced massive changes in consumption – whether due to shifts in habits; the changing information landscape; challe