Search Results for: Social Media Political Marketing And The 2016 Us Election

Facebook, Twitter and Instagram create new ways to market political campaigns and new channels for candidates and voters to interact. This volume investigates t

This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their pa

Although many developments surrounding the Internet campaign are now considered to be standard fare, there were a number of new developments in 2016. Drawing on

This book focuses on the U.S. presidential election spectacle, from the primaries through to the November 2020 election and the subsequent events leading up to

Political advertising is as important as ever, ad spending records are broken each election cycle, and the volume of ads aired continues to increase. Political