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Samosir and Wee examine how the immensely popular Korean Wave ("K-wave") also known as Hallyu is wielded as soft power through the use of communication for pers
Korean Language in Culture and Society
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Intended as a companion to the popular KLEAR Textbooks in Korean Language series and designed and edited by a leading Korean linguist, this is the first volume
Multilingual Youth Practices in Computer Mediated Communication
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With an eye to the playful, reflexive, self-conscious ways in which global youth engage with each other online, this volume analyzes user-generated data from th
The Cambridge Handbook of Korean Linguistics
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The 'Korean wave' in music and film and Korea's rise to become the twelfth economic power in the world have boosted the world-wide popularity of Korean language
Understanding Hallyu
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This book sheds light on aspects of the Korean Wave and Korean media products that are less discussed—Korean literature, webtoon, and mukbang. It explores the