Search Results for: Strategic Brand Management

Strategic Brand Management, 3rd Edition

Strategic Brand Management, 3rd Edition
Author :
Publisher :
Total Pages : 266
Release :
ISBN-10 : 193657263X
ISBN-13 : 9781936572632
Rating : 4/5 (3X Downloads)
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Book Synopsis Strategic Brand Management, 3rd Edition by : Alexander Chernev

Download or read book Strategic Brand Management, 3rd Edition written by Alexander Chernev and published by . This book was released on 2020-02-15 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Brand Management (3rd Edition) lays out a systematic approach to understanding the key principles of building enduring brands and presents an actionable framework for brand management. Clear, succinct, and practical, it is the definitive text on building strong brands.


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Adopted internationally by business schools and MBA programmes, this book is the ultimate resource for senior strategists, positioning professionals and postgra