Search Results for: Strategic Brand Management Building Measuring And Managing Brand Equity Global Edition

Written by today's leading authority in brand management and incorporating the latest industry thinking and developments, this exploration of brands, brand equi

Adopted internationally by business schools and MBA programmes, this book is the ultimate resource for senior strategists, positioning professionals and postgra

For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Meas

For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Meas

'Over the last 25 years, hundreds, perhaps even thousands, of books have appeared on the subject of brands and branding but Strategic Brand Management by Keller