Search Results for: Strategic Marketing Management And Tactics In The Service Industry

Customer satisfaction is a critical factor to the potential success or failure of a business. By implementing the latest marketing strategies, organizations can

Strategic Marketing Management (5th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understa

Examine essential marketing disciplines and weapons! This essential book will show you how to design a strategic marketing plan for any brand, product, service,

The days of professionals simply hanging a shingle and waiting for clients to beat a path to the door are long gone. Professionals must realize that their servi