Search Results for: The Anatomy Of Buzz Revisited

A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today’s online world With two-thirds new material and

Strategies for creating and sustaining effective word-of-mouth campaigns drawing from more than 150 interviews with exucutives, marketing leaders, and researche

"This book will be a guide to any company or organization who wants to understand the dynamics of online word of mouth and leverage the power of online advocate

Conversations, and the need for exchanging ideas is integral to a vibrant society. Social media, a great enabler of rich conversations, continues to touch and i

"First published by Michael Joseph 1990"--Title page verso.