Search Results for: The Complete Idiots Guide To Copywriters Words And Phrases

Market more successfully-with thousands of powerful, persuasive words. This reference is for anyone who needs to write effective marketing copy-for ads, catalog

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal ca

A New York Times Book Review Notable Book of the Year • A New York Times Book Review Editors' Choice • Winner of the Alex Award and the Massachusetts Book A

The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this coun

This book is designed to help readers punctuate confidently and effectively through enjoyable and illuminating lessons that draw on the words of great writers,