Search Results for: The Complete Idiots Guide To Direct Marketing

Offers advice on starting a direct marketing campaign, including tips on doubling response rates, writing creative copy, and evaluating mailing lists.

With the sky-high price of advertising and direct marketing, only Fortune 500 companies can afford to promote their products and services through traditional ch

Does this sound familiar? 'If I could get in front of the prospect, the rest of the selling process becomes easier. It's just getting in front of them that's th

Gain some insight into the game of life... Game Theory means rigorous strategic thinking. It is based on the idea that everyone acts competitively and in his ow

How many haircuts is that tune-up worth? With money tight, bartering is growing in popularity. Over 70,000 businesses make cashless transactions throughout Amer