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A recovering Mad Man throws down the ultimate challenge to his profession: Innovate or die. The ad apocalypse is upon us. Today millions are downloading ad-bloc
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In 1995, a small band of highly creative people who loved the work but hated the workplace established a company designed not only to get the most out of them,
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This edited volume will help business and academic researchers understand the means-end approach to understanding consumers. This is a qualitative marketing res