Search Results for: The Four Things A Service Business Must Get Right

This book intends to present and discuss the main challenges that companies interested in servitization strategies have to overcome, with a particular focus on

Designed for executives of companies that manufacture or sell products and students in an MBA program, this book outlines the challenges of launching a service

This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no except

Designing Service Processes to Unlock Value explores how service processes can be designed to leverage the expanding range of opportunities for service provider