Search Results for: The Marketing Challenges Within The Enlarged Single European Market

The aim of this e-book is to portray the diversity of views existing on the complexity of marketing approaches in the enlarged European Union. Moreover, this e-

Be prepared for the differences in marketing across European borders! Europe is not a uniform market. Each country is comprised of differing marketing systems o

Improve your grasp of contemporary European marketing issues with these fascinating case studies and analyses! From the editor: Europe is not a homogenous mass

International Business is a well-established research field, in which regionalisation has gained prominence in the last decade. Because Europe is a market that