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The Public Relations Handbook
Language: en
Pages: 377
Authors: Alison Theaker
Categories: Business & Economics
Type: BOOK - Published: 2004-08-02 - Publisher: Routledge

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In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is g
The Public Relations Handbook
Language: en
Pages: 392
Authors: Alison Theaker
Categories: Business & Economics
Type: BOOK - Published: 2004 - Publisher: Psychology Press

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In this updated edition of the successful handbook, a detailed introduction to the theories and practices of the public relations industry is given. Broad in sc
Handbook of Public Relations
Language: en
Pages: 820
Authors: Robert L. Heath
Categories: Business & Economics
Type: BOOK - Published: 2001 - Publisher: SAGE

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This is a comprehensive and detailed examination of the field, which reviews current scholarly literature. This contributed volume stresses the role PR plays in
The Public Relations Writer’s Handbook
Language: en
Pages: 293
Authors: Whitney Lehmann
Categories: Business & Economics
Type: BOOK - Published: 2019-12-06 - Publisher: Routledge

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From pitches and press releases to news and feature stories to social media writing and more, this new book by author Whitney Lehmann and a handful of experienc
Media Relations Handbook for Agencies, Associations, Nonprofits, and Congress
Language: en
Pages: 376
Authors: Bradford Fitch
Categories: Business & Economics
Type: BOOK - Published: 2004 - Publisher: The Capitol Net Inc

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Next to the AP Style Guide, the Media Relations Handbook is arguably the most valuable reference available for any public affairs officer, press secretary or Be