Search Results for: The Public Relations Practitioners Playbook

"The Public Relations Practitioner's Playbook" is how-to and hands-on. Theory is woven into thousands of proven techniques, tips, tactics, tools and strategies

Some years ago, a young graduate student contributed to a book for educational public relations specialists. It was a “how-to-do-it book, light on theory and

The digital revolution has caused a seismic shift in the PR industry. It’s altered every corner of the industry, bringing challenges and opportunities in equa

In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is g

Communication and relationships sit at the centre of our hyper-connected lives, and their effective management is a strategic necessity for all organisations to