Search Results for: The Seven Keys To Managing Strategic Accounts

Market-proven strategies to generate competitive advantage by identifying and always taking care of your best customers The Seven Keys to Managing Strategic Acc

A compilation of the established knowledge in strategic account management While companies and academics expend tremendous effort on mass marketing, they often

"With limited resources and increasing competition, managing strategic accounts requires a focused strategy, plan, and process. Developed collaboratively with w

Implementing Key Account Management is a highly practical handbook that guides readers through the realities of rolling out a functional key account management

Super Strategist: The Art and Science of Modern Account Planning is the only modern guide to advertising’s arguably most vital discipline, that has been writt