Search Results for: Tourism And Social Marketing

Social Marketing is the utilisation of marketing principles and methods to encourage individual and organisational behaviour change for the public good. Traditi

This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side.

Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about touris

Understanding how places, particularly cities and towns, are marketed to and consumed by tourists, is vital to anyone working in the tourism industry. By creati

Digital marketing and online social media platforms have become the cornerstones to the success of places and accommodation. This edited volume investigates the