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Language: en
Pages: 262
Pages: 262
Type: BOOK - Published: 2018-12-04 - Publisher: Emerald Group Publishing
The marketing of tourist destinations requires continuous strategic planning and decision making. This book provides researchers and practitioners with an in-de
Language: en
Pages: 196
Pages: 196
Type: BOOK - Published: 2007 - Publisher: Destination Branding Book
This primer demystifies branding, demonstrates how to reveal a destination brand, and provides real world examples, as well as affordable, proven tools, templat
Language: en
Pages: 0
Pages: 0
Type: BOOK - Published: 2009 - Publisher: World Tourism Organization (Unwto)
Tourism has become one of the world's fastest growing economic sectors in recent years. Governments around the world are increasingly recognising the power of t
Language: en
Pages: 332
Pages: 332
Type: BOOK - Published: 2019-01-18 - Publisher: IGI Global
Market positioning and branding has evolved from a peripheral process in the marketing effort to a critical process in any strategic planning initiative. Effect
Language: en
Pages: 306
Pages: 306
Type: BOOK - Published: 2009-12-21 - Publisher: Emerald Group Publishing
Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. This