Search Results for: Tourism Sustainable Destination Branding And Marketing

Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and prom

Sustainable tourism seeks to address the social, economic and environmental impacts of satisfying the current needs of visitors, the industry, the environment a

The marketing of tourist destinations requires continuous strategic planning and decision making. This book provides researchers and practitioners with an in-de

Master's Thesis from the year 2016 in the subject Tourism - Miscellaneous, grade: 1,5, Oxford Brookes University, language: English, abstract: Green marketing a

This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate