Related Books
Language: en
Pages: 197
Pages: 197
Type: BOOK - Published: 2019-10-01 - Publisher: Routledge
Urban Events, Place Branding and Promotion explores the phenomenon of place event marketing, examining the ways in which events are used to brand and disseminat
Language: en
Pages: 206
Pages: 206
Type: BOOK - Published: 2019 - Publisher:
"Urban Events, Place Branding and Promotion explores the phenomenon of place event marketing, examining the ways in which events are used to brand and dissemina
Language: en
Pages: 140
Pages: 140
Type: BOOK - Published: 2021-08-19 - Publisher: Routledge
This book explores the fascinating phenomenon of place event marketing in the Asia Pacific region. It examines procedures in the promotion and branding of place
Language: en
Pages: 320
Pages: 320
Type: BOOK - Published: 2022-01-11 - Publisher: Edward Elgar Publishing
Exploring the social, economic and environmental impacts of events on people, places and communities, this timely Research Agenda highlights the links between t
Language: en
Pages: 267
Pages: 267
Type: BOOK - Published: 2010-12-03 - Publisher: Springer
The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private