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Urban Events, Place Branding and Promotion
Language: en
Pages: 197
Authors: Waldemar Cudny
Categories: Business & Economics
Type: BOOK - Published: 2019-10-01 - Publisher: Routledge

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Urban Events, Place Branding and Promotion explores the phenomenon of place event marketing, examining the ways in which events are used to brand and disseminat
Urban Events, Place Branding and Promotion
Language: en
Pages: 206
Authors: Waldemar Cudny
Categories: Business & Economics
Type: BOOK - Published: 2019 - Publisher:

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"Urban Events, Place Branding and Promotion explores the phenomenon of place event marketing, examining the ways in which events are used to brand and dissemina
Place Event Marketing in the Asia Pacific Region
Language: en
Pages: 140
Authors: Waldemar Cudny
Categories: Business & Economics
Type: BOOK - Published: 2021-08-19 - Publisher: Routledge

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This book explores the fascinating phenomenon of place event marketing in the Asia Pacific region. It examines procedures in the promotion and branding of place
A Research Agenda for Event Impacts
Language: en
Pages: 320
Authors: Torre, André
Categories: Business & Economics
Type: BOOK - Published: 2022-01-11 - Publisher: Edward Elgar Publishing

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Exploring the social, economic and environmental impacts of events on people, places and communities, this timely Research Agenda highlights the links between t
City Branding
Language: en
Pages: 267
Authors: K. Dinnie
Categories: Business & Economics
Type: BOOK - Published: 2010-12-03 - Publisher: Springer

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The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private