Search Results for: Using Qualitative Research

Using Qualitative Research in Advertising

Using Qualitative Research in Advertising
Author :
Publisher : SAGE
Total Pages : 156
Release :
ISBN-10 : 0761923837
ISBN-13 : 9780761923831
Rating : 4/5 (37 Downloads)
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Book Synopsis Using Qualitative Research in Advertising by : Margaret A. Morrison

Download or read book Using Qualitative Research in Advertising written by Margaret A. Morrison and published by SAGE. This book was released on 2002 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this text, the author describes what qualitative research techniques are designed to do and how they aid in uncovering insights useful for advertising strategy development, creative development, and concurrent and post-campaign evaluation.


Using Qualitative Research in Advertising Related Books

Using Qualitative Research in Advertising
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Using Qualitative Research in Advertising

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This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build stron
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Lecturers, click here to request an e-inspection copy of this text Qualitative Research Methods is based on the authors′ highly successful multidisciplinary q
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Using Qualitative Methods in Organizational Research

Authors: Thomas W. Lee
Categories: Business & Economics
Type: BOOK - Published: 1999 - Publisher: SAGE

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Using Qualitative Methods In Organizational Research offers a broad, overall description of qualitative research with the objective of facilitating the greater
Using Qualitative Research in Advertising
Language: en
Pages: 156

Using Qualitative Research in Advertising

Authors: Margaret A. Morrison
Categories: Business & Economics
Type: BOOK - Published: 2002 - Publisher: SAGE

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In this text, the author describes what qualitative research techniques are designed to do and how they aid in uncovering insights useful for advertising strate
Handbook of Qualitative Research Methods in Entrepreneurship
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Handbook of Qualitative Research Methods in Entrepreneurship

Authors: Helle Neergaard
Categories: Business & Economics
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. . . the Handbook of Qualitative Research Methods in Entrepreneurship is an important contribution to the field, and should be referenced in any paper using qu