Search Results for: Why They Buy

WANT TO KNOW WHAT TRIGGERS THE YES OR TRIPWIRES THE NO IN THE SALES PROCESS? START HERE! Why your prospects buy is exponentially more important than How you sel

Lewis makes a compelling argument that businesses must look beyond their own internal view of how something is sold, to the external reality of how customers ac

Pam Danziger has just updated her bestseller, including several new categories. Since apparel is now more often a discretionary purchase than a necessity, she h

What makes people buy the things they do? This audio cassette offers marketers insight into the buying behavior of American consumers. It reveals the hidden nee

A chief analyst at the NPD Group delivers a breakthrough branding and sales strategy that speaks the customer's language.