Search Results for: Applied Marketing

Tomorrow's professionals need a practical, customer-centric understanding of marketing's role in business and critical thinking skills to help their organizatio

Applied Marketing is a concise product that provides the very latest examples of marketing techniques and campaigns from today,s business world without compromi

Applied Marketing, 2e combines solid academic theory and practitioner experience to help students master the core concepts, gain experience applying marketing p

Marketing analytics is important to today's business organizations as it lets them measure performance of their marketing resources and channels and in turn pla

This book, originally published in Dutch, provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory w