Search Results for: Aspirational Chinese In Competitive Social Repositionings

In the past four or so decades, a significant amount of research efforts has been made to examine the rapid and constant social changes in China. However, most

This open access book is an encyclopaedic analysis of the current and future energy system of the world’s most populous country and second biggest economy. Wh

Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relev

This book analyses how an increasing number of new Chinese migrants have integrated into Australian society and added a new dimension to Australian domestic pol

"A major contribution to the study of global events in times of global media. Owning the Olympics tests the possibilities and limits of the concept of 'media ev