Search Results for: Bajo La Influencia Del Branded Content

«El marketing tradicional no está funcionando». Con esta contundencia y precisión describe el gran maestro del marketing moderno, Philip Kottler, la situaci

This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by

In a globalized world full of noise, brands are constantly launching messages through different channels. For the last two decades, brands, marketers, and creat

This book addresses innovative and new aspects of branding and advertising communication, by drawing on a broad, interdisciplinary range of theories, methods an