Download or read book Best Practice Creativity written by Peter Cook and published by Gower Publishing, Ltd.. This book was released on 1998 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ability to generate new products and services is emerging as one of the few sources of competitive advantage. There is no shortage of books on personal creativity or collections of creativity techniques. What makes Peter Cook's approach unique is its strategic perspective. He is concerned with ways of developing organizations where creativity is valued and systematically encouraged.