Search Results for: Brand Vision

"Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six

Seeing the world's biggest brands gain ground over the world's markets, you can't deny that the 25,000 students in the UK studying marketing will never understa

David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy to

The authors present the neuromarketing foundation underlying the concept and application of Brand Vision Archetypes, clarify important issues including how many

Presenting the reader with practical applications for brand enhancement, this book helps to understand the implement strategies to strengthen brands. It offers