Search Results for: Branded Content

This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by

This is a critical study of the changing relationship between media and marketing communications in the digital age. It examines the growth of content funded by

In recent years, branded content and entertainment have become standard practice for brands, advertising agencies, and production companies. This volume analyze

If you've been asked to get funding for a content strategy initiative and need to build a compelling business case, if you've been approached by your staff to i