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Bye-Bye Advertising
Language: en
Pages: 81
Authors:
Categories:
Type: BOOK - Published: - Publisher: London School of Business & Finance

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Advertising & Selling
Language: en
Pages: 898
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The End of Advertising as We Know It
Language: en
Pages: 260
Authors: Sergio Zyman
Categories: Business & Economics
Type: BOOK - Published: 2002 - Publisher: John Wiley & Sons

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The author looks at TV spots, branding, packaging, celebrity spokespeople, sponsorships, publicity and customer service.
Advertising and Selling
Language: en
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Breaking Up America
Language: en
Pages: 260
Authors: Joseph Turow
Categories: Social Science
Type: BOOK - Published: 2007-12-01 - Publisher: University of Chicago Press

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Combining shrewd analysis of contemporary practices with a historical perspective, Breaking Up America traces the momentous shift that began in the mid-1970s wh