Download or read book Soft Power in China written by J. Wang and published by Springer. This book was released on 2011-01-03 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about how China strives to rebuild its soft power through communication. It recounts China's efforts by examining a set of public diplomacy tactics and programs in its pursuit of a 'new' and 'improved' global image. These case studies invites the reader to a more expansive discussion on the instruments of soft power.