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Communal Functions of Social Comparison
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Authors: Zlatan Križan
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Type: BOOK - Published: 2014-03-21 - Publisher: Cambridge University Press

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This volume identifies research relevant to communal functions of social comparisons and organizes this research within a coherent conceptual framework.
Communal Functions of Social Comparison
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The extent to which we see ourselves as similar or different from others in our lives plays a key role in getting along and participating in social life. This v
Social Comparison and Social Psychology
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What are the ultimate motives that instigate individuals’ behaviours? What are the aims of social perception? How can an individuals’ behaviour be described
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In the last two years, consumers have experienced massive changes in consumption – whether due to shifts in habits; the changing information landscape; challe