Consumer Research Methods in Food Science

Consumer Research Methods in Food Science
Author :
Publisher : Springer Nature
Total Pages : 470
Release :
ISBN-10 : 9781071630006
ISBN-13 : 1071630008
Rating : 4/5 (06 Downloads)

Book Synopsis Consumer Research Methods in Food Science by : Carlos Gómez-Corona

Download or read book Consumer Research Methods in Food Science written by Carlos Gómez-Corona and published by Springer Nature. This book was released on 2023-04-07 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume details a wide range of consumer research methods from different disciplines with an application to food and beverages. Each chapter is written by well-known researchers in the field that guides the reader on a specific method in applied consumer research. Chapters are separated by disciplines, detail brief theoretical background, provide a clear examples of the methodology, anthropology, history, linguistics, and visual arts, culinary arts, design, and user experience are also approached. The separation of methods through disciplines gives a better structure to the reader when trying to apply each method. Authoritative and cutting-edge, Consumer Research Methods in Food Science detail clear steps and a framework to reproduce consumer research methods in different applications.


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