Download or read book Corporate DNA written by Ken Baskin and published by Routledge. This book was released on 1998 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Corporate DNA" explores what happens when managers think about and run their companies as if they were living things. The book's key perception is that the choice of a mechanical or organic model results in organizations developing either mechanical or organic structures. Those structures, in turn, lead to certain types of behavior.