Search Results for: Corporate Public Relations

Spin Sucks

Spin Sucks
Author :
Publisher : Pearson Education
Total Pages : 165
Release :
ISBN-10 : 9780789748867
ISBN-13 : 078974886X
Rating : 4/5 (67 Downloads)
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Book Synopsis Spin Sucks by : Gini Dietrich

Download or read book Spin Sucks written by Gini Dietrich and published by Pearson Education. This book was released on 2014 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Go beyond PR spin! Master better ways to communicate honestly and regain the trust of your customers and stakeholders with this book.


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Spin Sucks
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Spin Sucks

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Type: BOOK - Published: 2014 - Publisher: Pearson Education

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Go beyond PR spin! Master better ways to communicate honestly and regain the trust of your customers and stakeholders with this book.
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A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking a refreshing interdisciplinary approach, it
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Corporate Public Affairs explores the increasing interest in public affairs by today's organizations. Lerbinger indicates that more and more frequently corporat
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The field of corporate communications describes the practices organizations use to communicate as coherent corporate `bodies′. Drawing on the metaphor of the
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For much of the last century, large, predominantly US corporations used public relations to demonstrate that their missions resonated with dominant societal val