Download or read book Cross-cultural Investigation of Some Factors in Persuasion and Attitude Change, an Overview of the Research written by Elliott McGinnies and published by . This book was released on 1963 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contents: Development of Experimental Materials The Issues Measuring Instruments Persuasive Communications Translation Design of the Experiments Generalization of Attitude Change Primacy-Recency Effects One-Sided versus Two-Sided Argumentation (Cuban Issue) Hearing versus Reading a Persuasive Communica tion One-Side versus Two-Sided Argumentation (Nuclear Submarine Issue) Group Discussion as a Factor in Persuasion Emotionality and Attitude Change Concluding Observations.