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Chip R. Bell--author of the popular Managing "Knock Your Socks Off" Service--presents a clear blueprint for maximizing business success by enhancing customer lo
The Partnership Economy
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Unlock the enormous potential of strategic partnerships You think you know partnerships, don’t you? But the nature — and growth potential — of partnership
How Customers Buy...& Why They Don’t
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Lewis makes a compelling argument that businesses must look beyond their own internal view of how something is sold, to the external reality of how customers ac
Connected Strategy
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Business Models for Transforming Customer Relationships What if there were a way to turn occasional, sporadic transactions with customers into long-term, contin
Moving to Outcomes
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From bestselling author Bob Glazer comes a revolutionary approach to partnership marketing. Partnership marketing is not new; it has existed in many different f