Search Results for: Debates In Marketing Orientation

This book examines the fundamental problem of marketing orientation, considering the current state of marketing orientation, customer orientation, and an indivi

This book examines the fundamental problem of marketing orientation, considering the current state of marketing orientation, customer orientation, and an indivi

Expanding on the editors' award-winning article "Evolving to a New Dominant Logic for Marketing," this book presents a challenging new paradigm for the marketin

Explore the increased need for marketing within the political arena Current Issues in Political Marketing presents up-to-date theory and research findings from

Research Paper (postgraduate) from the year 2002 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3 (A), European University