Download or read book DoCoMo written by John C. Beck and published by Amacom Books. This book was released on 2003 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: In just two years since its formation as a division of Nippon Telephone and Telegraph, DoCoMo has become the second largest mobile phone service provider in the world. This text chronicles the Japanese company's meteoritic rise and examines the reasons behind its success. After interviewing top executives with the firm, the authors have concluded that the key ingredient in DoCoMo's success is not efficiency or dedication but human feelings. Annotation copyrighted by Book News, Inc., Portland, OR