Search Results for: Effective Public Relations And Media Strategy Third Edition

The author with over five decades of professional and academic experience has considerably revised and updated every chapter of the book to present, contemporar

Helps readers move from a tactical public-relations approach to a strategic management style. This book demonstrates skillful use of research and planning techn

Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and eval

From Web sites to wikis, from podcasts to blogs, Internet-based communication technologies are changing the way today's public relations campaigns are conceived