Download or read book Emerging Dynamics in Audiences' Consumption of Trans-media Products written by Carmen Spano and published by Anthem Press. This book was released on 2020-11-27 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book investigates the new forms of empowered agency possessed by national audiences with reference to two particular television texts: Game of Thrones and Mad Men. The two popular American TV shows are highly successful products of the convergence era, characterized by trans-media storytelling as a strategy and the interconnection of audiences’ multiple practices of reception and fruition. The book argues how the analysis of audience engagement with trans-media texts will disclose important information about the various ways people organize their lives around media and how these activities help them to make sense of the world they live in.