Eye Tracking in Tourism

Eye Tracking in Tourism
Author :
Publisher : Springer Nature
Total Pages : 249
Release :
ISBN-10 : 9783030497095
ISBN-13 : 3030497097
Rating : 4/5 (95 Downloads)

Book Synopsis Eye Tracking in Tourism by : Mattia Rainoldi

Download or read book Eye Tracking in Tourism written by Mattia Rainoldi and published by Springer Nature. This book was released on 2020-10-01 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the ever-increasing interest in eye tracking, there is still no comprehensive work on the potential and applications of table-mounted and mobile head-mounted eye tracking solutions in travel and tourism. This volume bridges that gap, effectively linking eye tracking with travel and tourism. It presents, on the one hand, novel academic contributions on the concept of eye tracking, and on the other, practice-oriented case studies that illustrate the use and strategic value of eye tracking in travel and tourism. It provides concrete and novel insights into tourist behavior and the tourist consumer experience and, for the academic community, offers a comprehensive, scientifically based overview of the empirical, methodological, theoretical, and practical contributions of eye tracking research. Accordingly, the book will be of value to a diverse audience. It will be a useful resource for existing and future tourism businesses, allowing them to adopt proactive approaches in the design of tourism products. It will also stimulate further research in the field and inspire scholars and practitioners to combine their ideas and expertise, to look beyond supposedly fixed horizons, and to identify emerging opportunities.


Eye Tracking in Tourism Related Books

Eye Tracking in Tourism
Language: en
Pages: 249
Authors: Mattia Rainoldi
Categories: Business & Economics
Type: BOOK - Published: 2020-10-01 - Publisher: Springer Nature

DOWNLOAD EBOOK

Despite the ever-increasing interest in eye tracking, there is still no comprehensive work on the potential and applications of table-mounted and mobile head-mo
Current Trends in Eye Tracking Research
Language: en
Pages: 340
Authors: Mike Horsley
Categories: Education
Type: BOOK - Published: 2013-12-11 - Publisher: Springer Science & Business Media

DOWNLOAD EBOOK

Our eye movements in response to visual stimuli reveal much about how we experience the world. Focusing on the latest developments in the multidisciplinary fiel
Visitor Experience Design
Language: en
Pages: 285
Authors: Noel Scott
Categories: Business & Economics
Type: BOOK - Published: 2017-08-18 - Publisher: CABI

DOWNLOAD EBOOK

Most discussion of visitor experiences uses a behavioural or managerial approach where the way the visitor thinks is ignored - it's a black box. Visitor Experie
Eye Tracking for Visual Marketing
Language: en
Pages: 105
Authors: Michel Wedel
Categories: Business & Economics
Type: BOOK - Published: 2008 - Publisher: Now Publishers Inc

DOWNLOAD EBOOK

Eye-Tracking for Visual Marketing examines the structure of the eye, the visual brain, eye-movements, and methods for recording and analyzing them. It describes
Overbooked
Language: en
Pages: 464
Authors: Elizabeth Becker
Categories: Business & Economics
Type: BOOK - Published: 2016-02-23 - Publisher: Simon and Schuster

DOWNLOAD EBOOK

"Travel is no longer a past-time but a colossal industry, arguably one of the biggest in the world and second only to oil in importance for many poor countries.