Search Results for: Fashion Branding

Fashion Brands

Fashion Brands
Author :
Publisher : Kogan Page Publishers
Total Pages : 284
Release :
ISBN-10 : 0749442999
ISBN-13 : 9780749442996
Rating : 4/5 (99 Downloads)
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Book Synopsis Fashion Brands by : Mark Tungate

Download or read book Fashion Brands written by Mark Tungate and published by Kogan Page Publishers. This book was released on 2005 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analyzes fashion from a marketing perspective including brands, logos, advertising and psychology.


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Fashion branding is a process that needs to be analysed from a style, luxury and historical pop cultural view using critical, ethnographic, individualistic or i