Search Results for: From Chinese Brand Culture To Global Brands

From Chinese Brand Culture to Global Brands

From Chinese Brand Culture to Global Brands
Author :
Publisher : Springer
Total Pages : 187
Release :
ISBN-10 : 9781137276353
ISBN-13 : 1137276355
Rating : 4/5 (53 Downloads)
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Book Synopsis From Chinese Brand Culture to Global Brands by : W. Zhiyan

Download or read book From Chinese Brand Culture to Global Brands written by W. Zhiyan and published by Springer. This book was released on 2013-10-08 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.


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