From Customer Retention to a Holistic Stakeholder Management System
Author | : Margit Huber |
Publisher | : Springer Science & Business Media |
Total Pages | : 210 |
Release | : 2008-02-28 |
ISBN-10 | : 9783540774303 |
ISBN-13 | : 3540774300 |
Rating | : 4/5 (03 Downloads) |
Download or read book From Customer Retention to a Holistic Stakeholder Management System written by Margit Huber and published by Springer Science & Business Media. This book was released on 2008-02-28 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fourth in Springer’s series on Stakeholder Management books, this volume looks back at the beginnings of Stakeholder Management and how it has developed into a fully-fledged system over the last 20 years. It also highlights the importance of a benchmarking database generated from several thousand case studies for comparing businesses. What’s more, international case studies look at the application of Stakeholder Management in a wide array of industries such as the automotive, public and hospitality sector as well as the consumer market. The reader benefits from a well-rounded account of articles that explain the entire process from data collection to the implementation of actions derived from result analysis.