Search Results for: Global Marketing Strategy

This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized master’s programs. In a systematic yet c

Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. This new space for comparison defi

Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. Internati

Intended for those taking an advanced course in international marketing, this book deals with issues facing today's global marketing managers. It aims to provid

Vast markets for high-symbolic-value goods serve as an expansive worldwide arena where luxury brands and products compete for consumer attention. As global luxu