Download or read book Strategic New Product Development for the Global Economy written by T. Kono and published by Springer. This book was released on 2007-01-17 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: New product development is not just about creating successful new products. This book presents a blend of cases, original survey research and theory to show the principles used by successful firms in developing new products and pruning those that hold the company back.